We are committed to educating consumers on drinking in moderation.
As a responsible industry, the world's leading producers have agreed to a new series of actions in five key areas that are designed to strengthen and expand existing efforts to reduce the harmful use of alcohol. We are committed to achieving these commitments by 2017.
We recommend our consumers adhere to the drinking guidelines in their respective countries.
The five industry commitments
We are dedicated to marketing our products in a responsible manner.
All of our advertising complies with local laws, including the voluntary code The Alcohol Beverages Advertising Code (ABAC) in Australia.
In addition we have adopted our own internal Code for Commercial Communications. This code guides all advertising we do around the world
Made By Campaign
In 2014 we launched the Made By Campaign for Jacob's Creek including working with Novak Djokovic. This campaign celebrates the people, places and passions behind Jacob's Creek and promotes the brand in a responsible manner.
We empower our employees by providing them with information on moderation and responsible drinking practices so they can be ambassadors of responsible consumption in their communities.
18,000 people from Pernod Ricard across the world participate in Responsib'All Day to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering for one day devoted to Creating Change.