With nearly 20 years’ experience within the Pernod Ricard Group, most recently in his role as Director of Strategy and New Business for Pernod Ricard Winemakers, Darryn brings extensive knowledge of the Pernod Ricard portfolio and has developed a deep understanding of global wine markets and consumers.
Speaking about his new role, Hakof said “Our portfolio of leading, award-winning, wine brands is one of the most premium and diverse in the industry. This is an exciting opportunity to work with our talented, innovative and passionate teams, and with our valued global partners, to bring our brand stories to life with consumers around the world”.
In his new role, Darryn will continue to report to Bruno Rain, Chairman and CEO of Pernod Ricard Winemakers; remain a member of the Pernod Ricard Winemakers Management Committee and a Better Balance Ambassador, promoting diversity and inclusiveness within the business.
Pernod Ricard Winemakers bring a portfolio of the highest quality, premium wines to the world, with award-winning wines including brands such as Jacob’s Creek, Brancott Estate, Stoneleigh, Campo Viejo, Kenwood Vineyards and Graffigna. We aim to set the benchmark in the winemaking world through innovation, craftsmanship and authenticity.
Darryn started his Pernod Ricard journey in 1999 as a Management Accountant for Orlando Wyndham Group and has since then worked in various global roles in business and brand development across the Pernod Ricard group, including Vice President of Brand Development for The Absolut Company.
Darryn replaces Anne Tremsal, who has been appointed Marketing Director of Ricard & Pernod based in Marseille as part of the group’s annual appointments.
Notes to Editors:
Darryn Hakof, Global Marketing Director for Pernod Ricard Winemakers
Darryn holds a Bachelor’s Degree in Economics and Accounting from the Flinders University of South Australia, and an MBA from the Adelaide University. He started his career as a Management Accountant at Orlando Wyndham Group in 1999, and became Sales Admin & Forecasting Manager in 2001. Appointed Business Development Manager of Pernod Ricard Pacific in 2005, he then relocated to the UK as International Business Manager UK/Europe in 2006. International Brand Development Director of Pernod Ricard Winemakers (formerly known as Premium Wines Brands) between 2008 and 2011, Darryn transferred to The Absolut Company that same year a Vice President, Brand Development, based in London. Back in Australia in 2014, he took on the role of Director of Strategy and New Business for Pernod Ricard Winemakers in 2015 after a year spent as a self-employed business development consultant.
ABOUT OUR BUSINESS
Pernod Ricard Winemakers
Pernod Ricard Winemakers is the premium wine division of Pernod Ricard. Founded in 2010, but with roots dating back to 1828, we are steeped in history and heritage. Pernod Ricard Winemakers is responsible for creating one of the world’s most diverse portfolios of premium wines.
Our vision is to ‘Open Up Our World Of Wines’ through our key brands including Jacob’s Creek from Australia, Brancott Estate and Stoneleigh from New Zealand, Campo Viejo from Spain, Kenwood Vineyards from the US, Graffigna from Argentina. Our portfolio extends to many other premium brands worldwide also including St Hugo, Church Road, Azpilicueta and Ysios.
Our wine portfolio and our people are what make our business unique in the industry. Our team of over 1,700 employees span five continents and share the same common values of an entrepreneurial spirit, a strong sense of ethics and mutual trust underpinned by a convivial mindset. We aim to set the benchmark in the winemaking world through innovation, craftsmanship and authenticity. www.pernod-ricard-winemakers.com
Twitter l Instagram l LinkedIn