JACOB’S CREEK COOKS UP A POP-UP FOR MASTERCHEF AUSTRALIA FANS

JACOB’S CREEK™ is setting the table for its pop-up kitchen with a MasterChef inspired experience, giving diners the opportunity to test their cooking skills before enjoying a three-course meal with matching wines and flight tasting.

Opening on Crown Street, Surry Hills in Sydney from Friday, 27 July to Sunday, 12 August, the experience, called the Kitchen Collective, is the culmination of JACOB’S CREEK’s Barossa Signature partnership with Network Ten’s MasterChef Australia as the exclusive wine of choice for season 10.

The Kitchen Collective is an intimate, bookings-only experience with all profits going to MasterChef Australia’s charity of choice, SecondBite. The experience is available to book via Airbnb Experiences for large groups of 16, or as individuals and couples to share the experience with other diners and make new connections.

MasterChef fans and home cooks will learn from the best, as Huxtaburger Chef and previous MasterChef Australia guest chef Daniel Wilson showcases cooking techniques before diners compete against each other and the clock to recreate an entrée and dessert. Each course, including a main developed with caterers Studio Neon, are expertly matched to JACOB’S CREEK Barossa Signature wines and are presented as a full wine flight tasting.

Ambar Maddox, JACOB’S CREEK wine ambassador said, “The team at JACOB’S CREEK has been glued to this milestone season of MasterChef. We believe sharing a meal with exceptional wine and delicious food is the perfect way to make new friends, and the Kitchen Collective will create this opportunity.

“Our JACOB’S CREEK Barossa Signature wines express the true character of our signature region through a range of uniquely crafted wines that pair perfectly with food and pay tribute to the home of JACOB’S CREEK.”

Open Fridays for dinner, and Saturdays and Sundays for lunch and dinner, for three weeks, with just 15 sessions available, SecondBite hopes to feed over 100,000 Australians this winter with proceeds from the pop-up.

SecondBite CEO Jim Mullan said, “We’re excited to extend our partnership with MasterChef Australia to now work alongside JACOB’S CREEK. This is a fun way to share a meal with friends whilst seeing all proceeds go to feed Australians in need this winter.”

Daniel Wilson, Huxtaburger Chef said, “I can’t wait to work with JACOB’S CREEK and put the diners through their paces, and sharing a few of my best tips and tricks at the Kitchen Collective. I’m thrilled that SecondBite will be receiving all proceeds to help those in need.”

The JACOB’S CREEK MasterChef Australia Kitchen Collective opens Friday, 27 July and runs until Sunday, 12 August. Bookings can be made on Airbnb Experiences at airbnb.com/kitchencollective. Airbnb Experiences are magical, handcrafted activities powered by local people.

What: JACOB’S CREEK Kitchen Collective

When: Friday, 27 July through to Sunday, 12 August*

Where: 500 Crown Street, Surry Hills, Sydney

Cost: $95 per person including three-course meal with matching wines (proceeds going to SecondBite)

Book: airbnb.com/kitchencollective

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*The lunchtime experience will run from 12.30pm to 4pm (open from 12pm for wine & canapes). The evening experience will run from 6.30pm to 10pm (open from 6pm for wine & canapes)

About Jacob’s Creek
Jacob’s Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Gramp & Sons business and a history of winemaking innovation that dates back over 170 years. The wines are crafted with great care, with consumers’ tastes at the forefront of the winemakers’ mind. Having earned over 8,000 medals at wine shows across the brand’s portfolio over the last 30 years, Jacob’s Creek wines are trusted by consumers for their genuine quality.

www.jacobscreek.com Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd. Enjoy Jacob’s Creek wines responsibly.

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For media enquiries, images and interviews contact:

Nathan McIlroy, Publicity Manager, The Mint Partners
M: +61 421 668 440
E: nathan@themintpartners.com.au