Mark Crowe, Managing Director at Brand Finance Australia, says: “First and foremost Jacob’s Creek has enjoyed a very strong year from a brand perspective given its significant increase in both Brand Strength and Brand Value. The result is even more impressive considering the size and level of marketing investment of the other brands that make up the top 10 rankings for brand strength. The importance of Jacob’s Creek brand to the business is evident in the high brand value to enterprise value ratio of 30 percent.”
Brand Strength, according to the report, is defined by Marketing Investment, Stakeholder Equity and the impact of those on Business Performance. Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Each brand is then assigned a corresponding rating up to AAA+ in a format similar to a credit rating. Jacob’s Creek was awarded a double AA++ rating. The only drinks company represented in the Top Ten Strongest Brand’s, Jacob’s Creek has competed with Qantas, Harvey Norman, Virgin Australia, Optus, Telstra, Westfield and Commonwealth Bank for the top seven positions, topping NAB, who ranked 9th, and Coles, who ranked 10th in the list.
Derek Oliver, Marketing Director, Jacob’s Creek, says: “For over 40 years, we’ve proven ourselves trustworthy on reliably delivering excellent quality wines, vintage after vintage, and this philosophy continues even as we introduce new ranges and ground-breaking innovations. Jacob’s Creek is a proud Australian brand, not only the number one* bottled wine brand in Australia (both volume and value), but also proud to share quality Australian wine with consumers all over the world. Jacob’s Creek’s position as one of Australia’s Top Ten Strongest Brands of 2019 across all sectors is significant recognition of the rich history and heritage of the brand.”
Jacob’s Creek has continued to celebrate the success of its Double Barrel innovation and Le Petit Rosé, which launched in 2016 and became the best-selling Rosé wine in Australia. Investment in communication beyond just advertising and launching successful new product innovations can be attributed to the success of this ranking.
Notes to Editors:
Every year, leading valuation and strategy consultancy Brand Finance values the world’s biggest brands, and the 100 most valuable Australian brands are included in the Brand Finance Australia 100 2019 ranking. Drawing on expertise in strategy, branding, market research, visual identity, finance, tax and intellectual property, Brand Finance helps brand owners and investors make the right decisions to maximise brand and business value.
About Jacob’s Creek
Jacob’s Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Barossa Valley’s first commercial vineyard, the Gramp & Sons business and a history of winemaking innovation that dates back 170 years.
The wines are crafted with great care, with consumers tastes at the forefront of the winemakers’ mind. Having earned over 8,000 medals at wine shows across the brand’s portfolio over the last 30 years, Jacob’s Creek wines are trusted by consumers for their genuine quality.
Jacob’s Creek is located at Barossa Valley Way, Rowland Flat, SA 5352. Open daily 10am – 5pm, and Our Table restaurant 12pm-3pm. For bookings call (08) 8521 3000 or on-line www.jacobscreek.com/au/visit-us/restaurant/
Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd.
Enjoy Jacob’s Creek wines responsibly.
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*Barossa Regional Profile, South Australia 2015-2017
**Aztec MAT and previous fiscal year 16/17. ISWR Data 2016
ABOUT OUR BUSINESS
Pernod Ricard Winemakers
Pernod Ricard Winemakers is the premium wine division of Pernod Ricard. Founded in 2010, but with roots dating back to 1828, we are steeped in history and heritage. Pernod Ricard Winemakers is responsible for creating one of the world’s most diverse portfolios of premium wines.
Our vision is to ‘Open Up Our World Of Wines’ through our key brands including Jacob’s Creek from Australia, Brancott Estate and Stoneleigh from New Zealand, Campo Viejo from Spain, Kenwood Vineyards from the US, Graffigna from Argentina. Our portfolio extends to many other premium brands worldwide also including St Hugo, Church Road, Azpilicueta and Ysios.
Our wine portfolio and our people are what make our business unique in the industry. Our team of over 1,700 employees span five continents and share the same common values of an entrepreneurial spirit, a strong sense of ethics and mutual trust underpinned by a convivial mindset. We aim to set the benchmark in the winemaking world through innovation, craftsmanship and authenticity. www.pernod-ricard-winemakers.com
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