JACOB’S CREEK SIGNS ON FOR SECOND YEAR AS OFFICIAL WINE OF MASTERCHEF AUSTRALIA

JACOB’S CREEK™, today announced details of its partnership with Network 10’s MasterChef Australia as the exclusive wine partner for 2019, for the second year running.

The award-winning JACOB’S CREEK Barossa Signature wine collection will be matched with dishes throughout the series for both the chefs and service challenge diners. JACOB’S CREEK Barossa Signature pairs perfectly with food and heroes grapes sourced from the best vineyards of Australia’s premier wine region – the Barossa.

Eric Thomson, Marketing Director, Pernod Ricard Australia said, “Following our successful relationship in 2018, JACOB’S CREEK is thrilled to be working once again with MasterChef Australia. As a globally renowned food platform, the show is strongly aligned to our brand and what it means to share a meal with good friends, exceptional wine and delicious food.

“Our partnership last year was the first-ever official wine of choice for MasterChef Australia which delivered a significant increase in brand awareness. The Barossa Signature wines are truly for food lovers with a high-quality collection of wines that will suit the culinary creations of any home kitchen MasterChef.

Network 10’s chief sales officer Rod Prosser said: “We loved working with Jacob’s Creek as the official wine sponsor of MasterChef Australia last year and it’s fantastic that we’re continuing the creative partnership this year. Now in its 11th year, this season is gearing up to be another cracker. We can’t wait for it to begin.”

At an RRP of $19.99 AUD, the JACOB’S CREEK Barossa Signature range is available now from leading Australian liquor retailers.

For more information about JACOB’S CREEK Barossa Signature and the full range of wines go to http://www.jacobscreek.com/au/our-wines/barossa-signature