Innovation

Innovators by trade, innovators by nature, we create wines you will love while constantly experimenting and exploring new ideas. From growing our grapes to showcasing our brands, the team think creatively everyday, sparking new ideas and challenging convention. Innovation means pushing the limits, not being afraid to fail and driving new ideas that can set us apart.

Case Study

Campo Viejo Winery

Since 2001, Campo Viejo’s pioneering winery in Rioja, Spain has been a world-leader in winemaking, architecture and sustainability.

The majority of the winery is buried underground, facilitating perfect and consistent winemaking conditions in its bunker design and in turn minimising emissions, energy and water consumption, whilst preserving the beauty of the landscape above.

In 2012 Campo Viejo became the first winery to certify its Carbon Footprint through AENOR, and in 2013, opened its state-of-the-art nano-winery. This hub for innovation allows the winemaking team to test new techniques and blends, before up scaling successful trials to full production.

The features of this spectacular winery were a first for the Rioja winemaking industry. Their pioneering work demonstrates Campo Viejo’s continued commitment to sustainability, and to brave innovation in all aspects of their work.

Explore the Campo Viejo Winery

Craftmanship

We are artists who craft wines, campaigns and experiences that create lasting memories. Our expert winemakers patiently craft every drop of wine, carefully deciding how long to age and when to bottle, while our experienced marketing teams nurture each brand's distinct personality. The result is wines from world-leading brands that have been truly handcrafted from vine to glass.

Case Study

The art of winemaking at Brancott Estate

For our winemakers and viticulturists, great craftsmanship starts in the vineyards. Spending time among the vines is one of the most important aspects of their jobs, visiting every vineyard to taste the fruit and determine the optimal time to start harvesting.

Brancott Estate primarily grows Sauvignon Blanc, Pinot Noir and Pinot Gris grapes, all suited to the cooler New Zealand climate, and all carefully cared for by our experts.

When it comes to craftsmanship, sometimes slow and steady wins the race, with our winemakers dedicating as much time and skill as it takes to bring out the best in each wine. Slow, cool fermentation retains the crisp fruit flavours of Sauvignon Blanc, while Pinot Noir is left to cold soak before several years of ageing, resulting in wines with strong berry notes.

The craftsmanship of winemaking is a life-long discipline, and our Winemaking team’s dedication to it is what helps them create Brancott Estate’s famous Marlborough wines.

Discover Brancott Estate's range of wines

Authenticity

A raw passion for wine drives our team and translates into brands people trust and love all over the world. Authenticity to us is the raw passion and commitment shown by everyone, from our winemakers, viticulturists and growers to our operations, marketing and graduate teams, at every step of the process. It’s their dedication we think you can taste in every bottle.

Case Study

Jacob's Creek Made By campaign

The latest advertising campaign for Jacob’s Creek, ‘Made By’, celebrates the people who bring our wines to life. It unearths little-known stories of the places, people and passions that go into crafting every bottle of Jacob’s Creek wine.

Our authenticity comes from the places we call home, the early starts, the late nights and from continuing to make great wines after over 160 years in the industry.

We source our grapes from over 120 independent growers – most of which are family-run vineyards. We call our growers ‘Wine Growers’, not ‘Grape Growers’ because of the special understanding required to grow grapes which make great wine. Authenticity is important to us because it represents where we’ve come from, the truth of our brand and the people who pour their heart and soul into every bottle.

Conviviality

We are all Créateurs de Convivialité, driven by common values: an entrepreneurial spirit, mutual trust and a strong sense of ethics. We encourage everyone to embrace conviviality every day, from talking to colleagues about what they’re working on, to collaborating on projects and celebrating successes.

Case Study

Responsib'all Day

Every year, the whole Pernod Ricard family, of more than 19,000 people across the wine and spirits business, partner for a global corporate social responsibility event – 'Responsib’ALL Day'.

Teams all over the world stop work, and go out into the community as ambassadors for responsible drinking. It’s a chance for everyone to give back through education and fundraising, a day to foster pride in the company and for everyone to have fun as a team. Each year the day is themed around different issues, based on the five global commitments Pernod Ricard and other global alcohol producers have made to promote responsible drinking.

Responsib’ALL day is an event through which employees truly live our value of conviviality – by embracing new experiences, being ambassadors for the organisation, and being serious without taking ourselves too seriously.