Pernod Ricard Winemakers reveal secret passion project: Aces & Arrows

Aces Arrows Bottle Shot

PRW has launched a wine brand, born out of its innovative wine studio.

Pernod Ricard Winemakers has launched Aces & Arrows, an innovative wine brand with a different story and winemaker behind each wine. This release includes a 2022 Riverland Vermentino, 2020 Adelaide Hills Grüner Veltliner, 2022 Central Otago Pinot Noir and 2019 Barossa Valley Grenache.

Setting this wine range apart was the creative license given to four winemakers to experiment and craft a wine of their choosing using their favourite wine variety.

Dan Swincer, Pernod Ricard Chief Winemaker said: “We gave our winemaking team the opportunity to have extra creative input, play and have fun when it comes to their craft. No idea was to be left unturned, and that’s how Aces & Arrows was born.

“Every bottle is a direct portal to the inner workings of the winemaker; liquid labours of love, full of heart and skill in spades. When you select a bottle of Aces & Arrows, you can be sure that every drop contains the creativity, passion, and spirit of the craftsman who made it.

“A peek behind the proverbial curtain, an all-access discovery pass to the winemaker’s playground – these are the wines that rarely see the light of day,” continued Swincer.

Allira, the creative mind behind the Vermentino, sourced one of her favourite varieties from SA’s Riverland, which she fermented in tanks then matured it in oak, stirring regularly to build complexity and texture. The result? Nashi pear and stone fruit flavours and a wine that Allira will love drinking chilled all summer long.

Tim’s mission is to bring lesser-known wines to the spotlight and one of his favourites is Grüner Veltliner. These Grüner parcels from the Adelaide Hills were harvested and pressed at night to retain aromatics and fruit integrity. This wine is a blend is 10% old-oak and 90% tank-fermented and matured, and has balanced light fruit with subtle spice notes. Tim reckons this Grüner will drink great now or with a few years of age.

NZ’s Central Otago has developed an amazing reputation for the highest quality Pinot Noir, and the Aces & Arrows Pinot is a one-off representing the best 2021 has to offer. Winemaker and Pinot-phile Greg, wild-fermented the grapes to add weight and complexity then it was matured in fine-grained French oak, delivering a nice touch of spice.

Mick fell in love with Grenache in Spain which led him to experiment back home and give it a vibrant, new personality. The Grenache was sourced from four different old-vine vineyards across the Barossa Valley and depending on the batch, was fermented in open small stainless steel or French oak, either on skins or in whole bunches. This playful wine exudes fresh fruit notes that tastes great when slightly chilled with friends, of course.

“I am proud to be a part of this new brand born out of the passion projects of our Pernod Ricard winemakers. We’ve allowed of our winemakers to push the boundaries and experiment with different varietals in capacities that hasn’t been done before,” concluded Swincer.

The Aces & Arrows range is now available to purchase from $30 RRP at Coles Liquor Group across Australia.

Aces & Arrows Vermentino 2022                                                                              $30 RRP

Aces & Arrows Grüner Veltliner 2020                                                                      $30 RRP

Aces & Arrows Pinot Noir 2021                                                                                  $30 RRP

Aces & Arrows Grenache 2019                                                                                  $30 RRP


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