Jacob’s Creek is proud to announce the appointment of Dan Swincer to the role of Chief Winemaker.

Dan now has responsibility for the style and quality of these iconic wines that are sold in 77 countries across the world, with global wine drinkers enjoying approximately 1.7 million glasses of Jacob’s Creek wine daily.

He’s very familiar with the Jacob’s Creek range of wines, which have always been a true expression of the people behind the label, having joined the company in 2006, and held the position of Group Red Winemaker since 2015.

Since August 2015, Dan has also been Chief Winemaker of the iconic Australian fine wine brand St Hugo, where he has proven himself to maintain the power and elegance of the renowned red wines, and introduce a now highly-awarded Riesling and just released Chardonnay.

In 2011, The Wine Society voted him Young Winemaker of the Year, and in 2015 he was one of only 12 wine professionals to be selected as a scholar in the highly-acclaimed ‘Len Evans Tutorial’.

Pernod Ricard Winemakers Global Operations Director Brett McKinnon said the appointment is a testament to Dan’s skills and vision.

“Since joining us, Dan has held a series of winemaking roles, Dan has confirmed his place as a leading Australian winemaker, working with his team to create award-winning wines that are the best possible expression of the fruit from each vintage,” Brett said.

“Dan is a truly progressive and talented winemaker who is very well positioned to take our Australian wines to markets around the globe.”

Commenting on his new appointment, Dan said it was an exciting development in his winemaking career.

“Jacob’s Creek is such an influential winery here in Australia and throughout the world, where it plays an important role in showcasing Australian wines to the world. It will be an honour to continue to grow this legacy,” Dan said.

“The role as Chief Winemaker is a tremendous opportunity and exciting challenge, and I look forward to continuing to work with the incredible team at Jacob’s Creek.”

Dan will continue in his role as Chief Winemaker at St Hugo, with an announcement to be made in due course about a replacement.

About Jacob’s Creek
Jacob’s Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Barossa Valley’s first commercial vineyard, the Gramp & Sons business and a history of winemaking innovation that dates back 170 years.

The wines are crafted with great care, with consumers’ tastes at the forefront of the winemakers’ mind. Having earned over 8,000 medals at wine shows across the brand’s portfolio over the last 30 years, Jacob’s Creek wines are trusted by consumers for their genuine quality.


Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd.

Enjoy Jacob’s Creek wines responsibly.

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Media contact:
Prue Bartholomaeus, Global Brand Communications Manager, Pernod Ricard Winemakers
M: +61 438 565 077
E: prudence.bartholomaeus@pernod-ricard.com

Ruth Harris, Global Wine Public Relations Manager, Pernod Ricard Winemakers
M: +61 419 833 281
E: ruth.harris@pernod-ricard.com